Upon successful completion of this course, students will demonstrate a comprehensive understanding of:
1.    The key macro-environmental factors that influence and shape the dynamics of global markets;
2.    Strategic marketing approaches appropriate to diverse global market conditions;
3.    The critical role of local context and cultural considerations in global marketing practices;
4.    The significance of data-driven insights and market research in informing and guiding international marketing strategies;
5.    The formulation and implementation of effective marketing strategies for both market entry and long-term sustainability across varied global environments;
6.    Ethical considerations and issues of social responsibility inherent in the
practice of global marketing.
 

Faculty: Gita Gayatri, Ph.D.,   Triza Mudita, Ph.D

Course Date & Time

Wednesday 19.00-21.30 PM (Indonesian western time)