This module explores the opportunities and challenges of expanding into emerging Asian markets, where significant growth potential is often constrained by low purchasing power, infrastructure gaps, and regulatory complexities. It examines how companies can overcome these barriers through frugal innovation, value innovation, and business system innovation to deliver high-value products and services at affordable prices. Participants will develop strategic insights and practical tools to navigate emerging markets, challenge conventional business approaches, and identify innovative strategies for sustainable growth and competitive advantage. The module outline is currently being finalised and will be shared soon.